Ride more do more
Since 1964 Pearl Izumi has had a vision for cycling and after nearly 60 years of innovation they continue to push the boundaries of comfort and speed. Their commitment to creating sustainable gear that is built to last is backed by their commitment to a lifetime guarantee and free repairs.
Pearl Izumi is one of the world’s most respected brands of high performance cycling wear–but the company has faced stiff competition in Canada from other top brands. Then the pandemic hit…While the demand was strong for cycling apparel, Pearl Izumi Canada needed to stand out from the pack.
With a relatively modest budget, Drive devised a campaign strategy that made use of virtually every type of ad on Google Ads’ platform, with a special focus on search.
Drive went the distance and as a result, Pearl Izumi Canada had its two best years ever in online sales.