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American Airlines Events—
$38 million raised for charity.
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American Airlines Celebrity Events

We’ve taken this national nonprofit from an all-paper system for managing their two annual celebrity fundraising events to a comprehensive custom online event management system. The public website provides information on the ski and golf events and enables participants to register online, while through the intranet site, event staff can manage every aspect of the event from airlines reservations to hotel reservations, auction donations, participant gift bags, payment and dinner seating.

Throughout both events—the Celebrity Ski event at Vail, Colorado, and the Celebrity Golf & Tennis weekend in southern California—one of our web developers is on site at the event to respond to event staff’s emergent needs.

During our tenure, AA Events has raised over $38 million: $30 million dollars for Cystic Fibrosis research and development, and more than $8 million has gone to benefit Susan G. Komen for the Cure.

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