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Ponders Hollow—a brand with solid footing,
built from the ground up.    
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Ponders Hollow provides superior quality wood flooring, as well as custom moldings. We began working with the company when, as part of our contract with the Northeast State Foresters Association, we developed a marketing plan for Ponders Hollow and Lashway Lumber, both of which are owned by the Lashway family.

Since then we have rebranded both companies, designing new logos, collateral and websites, bringing both lightyears forward with a sophisticated new look consistent across all advertising and marketing vehicles. The Ponders Hollow website and the Lashway Lumber website share a common design that is clean, contemporary, inviting, easy to navigate and easy for the businesses to keep up-to-date.

Evocative photography is a key element for Ponders.  Art director Kris Mariani and photographer Bruce Luetters have traced the story of Ponders Hollow in pictures from the forest to the mill and then to the floors of client homes in striking images that show a deep appreciation for the wood.

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