Our Two Cents

No one has all the answers, but we try to get pretty darn close. You’ve stumbled upon (or were directly linked to) our Driver’s guide to help you and your business navigate the long term (or short term). You can read it, listen to it, and sometimes watch it. You could even sing it or rap it or scream it, though we didn’t write it that way. But hey, if that’s what you want to do, don’t let us stop you from living your best life. 

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Guidance, Problems & Solutions

or you know... GPS for short. There’s so much information to sift through these days—and your time is valuable—we boil down the latest marketing tips for you. Keep an eye on this page as well as our social media pages for new posts every other week that help you and your business.  


We get excited about a lot of things. That’s what a Sidecar is—our musings on the world of advertising and marketing. Sometimes it’s funny, sometimes it’s entertaining, sometimes it’s serious. But it’s always insightful. At least we hope so.

  • Tim Hortons Hero Cup: We like our customer messaging like we like our coffee: truthful and heartfelt. Actually, that's how we like our messaging. We just like our coffee
  • What I Learned as a Marketing Intern During a Pandemic: Our handy intern, Gunnar Nurme, wrote about the many things he learned this summer which we, Drive, so graciously taught him. You’re welcome Gunther–GUNNAR! We meant to say Gunnar! 
  • The Long Game: Sometimes all it takes to create a great brand reputation is getting some kids on bikes. 
  • Witchcraft–The Ultimate Rebranding: It’s almost Halloween, which means there’s no better time to talk about one of the best rebranding stories of all time.
  • For the Meantime, Fiesta en Casa: Quarantine isn’t half bad when Al Tun Tun sends a tote bag full of party supplies.