Cannon Mountain—The reawakening
of the Living Legend.
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American Airlines Celebrity Events

Drive Brand Studio has been living and breathing skiing for more than two decades. We've been the agency of record for the state-owned and managed Cannon Mountain and Franconia Notch State Park since 2009. Our deep base of experience in recreation and tourism, linked to our passion for skiing and riding, enables us to reinvent Cannon's marketing to be fresh, better honed and more exciting season after season, year after year.

Smart management of online campaigns has enabled us to reach Cannon’s target markets for pennies per click, while online sweepstakes—including the 75 Days of Giveaways for the ski area’s 75th anniversary—have been highly successful, building Cannon’s online presence and making its Facebook page closely monitored by skiers and riders throughout New England. Judicious use of print, broadcast and outdoor digital billboard advertising have kept Cannon top of mind with skiers and riders all season long. Next up: new television ads and video that will keep the buzz going.


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